From Passion to Performance
 

An exclusive evening for automotive leaders at the intersection of heritage, customer experience, and digital innovation.

📍 SQUADRA Abarth & Rally Collection, Lier 

📅 Tuesday April 28, 2026 | 5:00–9:00 PM 

What to expect

Automotive has always been driven by passion. 
Today, that passion must translate into performance, loyalty, and long-term value. 

For the Love of Automotive brings automotive leaders together to reflect, exchange perspectives, and explore how customer experience drives lasting value across the entire journey. 

This is an intimate, invitation-only evening, designed for meaningful conversations. 

• A private visit to the SQUADRA Abarth & Rally Collection 
• Curated content sessions 
• Executive-level insights on customer experience and platform strategy 
• Peer-to-peer exchange with fellow automotive leaders 
• A relaxed atmosphere where passion and strategy meet 

If you care about the future of automotive experience, this evening is for you.

Agenda

5:00 PM
Arrival with welcome drinks & bites
Start the evening at the SQUADRA Abarth & Rally Collection with drinks, bites, and the opportunity to connect with fellow leaders from the automotive sector. 

5:30 PM 
Content Session by Mark Schmidt
Navigating Disruption in Automotive: From Challenge to Opportunity 
Mark Schmidt, Senior Director, Auto & Manufacturing Product Strategy at Salesforce 
The automotive industry is at an inflection point. In this session, Mark explores how Salesforce Automotive Cloud and AI can help OEMs, dealers, auto finance, and tier 1 suppliers respond to disruption with greater agility, automation, and measurable business value — illustrated through real-world transformation stories. 

6:00 PM 
Content session by Sébastien Robeyns 
Scaling Automotive Growth Through Connected Fleet Operations 
Sébastien Robeyns, Automotive & Operational Specialist at Customer Link 
A practical session on how automotive organizations can simplify complex B2B fleet processes, improve visibility across dealer and partner networks, and build a scalable foundation for growth. 
 
6:30 PM 
Guided Museum Tour 
Discover one of Europe’s most unique automotive collections, featuring more than 175 classic and rally cars. A guided experience through heritage, craftsmanship, and motorsport passion. 
 
7:30 PM 
Dinner 
Enjoy dinner in an exclusive setting, with time to continue the conversation and connect with peers from across the automotive industry. 
 
9:00 PM 
End 

Co-hosted by

Brightfox and Customer Link , members of the Spire ecosystem, bringing deep expertise in Salesforce-powered customer journeys across sales, service and digital experience. 

Together, we support automotive organizations in turning ambition into execution. 

Practical information

Date & Time

Tuesday, April 28, 2026, start at 17:00H

Location

SQUADRA Abarth & Rally Collection 
Industriestraat 1, 2500 Lier, Belgium 

Secure Your Seat Now

Attendance is limited to ensure a high-quality experience. 

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